Neustar, Inc. is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. More information is available at https://www.home.neustar.
R-1665 Vice President, Marketing - Center of Excellence (Open)
The Vice President, Marketing Center of Excellence’s primary responsibility is to lead the Marketing COE team, which serves as an extension of the Product Marketing Management (PMM). He/she will be responsible for leading a team to deliver best-in-class demand generation focusing on lead acquisition, rigorous and systematic nurture, a robust partnership with sales, continuous operational improvements and exceeding expectations on outcome oriented KPIs. The team is also responsible for developing, activating and producing outstanding 360 integrated campaigns across paid/earned/owned media, events and partnerships; the development and ongoing management of an improved digital experience including web, social, and content; industry leading PR and media-relations; and a top notch in-house creative studio.
Reporting to the Chief Sales and Marketing Officer, this person will be a key figure in the company and a member of the Sales and Marketing leadership team. He/she will be responsible for leading a team of 25+ subject matter experts in demand generation, media/events/partnerships, AR and PR, and creative services to work hand-in-hand with product marketing teams to grow bookings and revenues for our leading global information services company. This role will require close partnership with Product Marketing and Sales.
He/she will focus primarily on executional transformation – improving execution of marketing programs and activities that drive pipeline and bookings. The role requires an individual with strong functional expertise, deep domain / subject matter expertise, demonstrated financial acumen and budget management capabilities, as well as established industry-relevant contacts.
Specific KPIs against which the performance will be measured
Create product positioning strategy
Rationalize voice of the customer & market
Develop marketing GTM strategy*
Drive solution-specific demand to build pipeline
Measure the effectiveness of demand gen
Develop sales GTM strategy **
Develop effective sales enablement programs
Create effective marketing programs by solution family
Drive Thought Leadership by solution family
Generate enough pipeline to meet bookings
Drive CSAT; elevate product experience issues
Drive cross-sells and upsells
Reduce & manage churn
* Incl. VP, USP, Target Audiences, Positioning, Penetration tactics, Packaging
** Incl. account planning, pipeline & bookings plan
The ideal candidate will be a seasoned marketing executive with experience leading marketing strategy, and working in a matrixed organization in close partnership with Product and Sales for a global organization delivering complex, highly technical products or services. The role requires an individual with strong analytical, leadership, and partnering skills in addition to expect knowledge of one or more marketing automation systems (i.e Marketo, Hubspot)
This person should have worked in a larger, established company; however experience in an entrepreneurial, fast growing environment is highly desired. He /she must have a proven track record of operating in an environment of sustained revenue and profitability growth while demonstrating a customer-centric leadership style.
Demonstrated success in effectively leveraging cross-functional and highly matrix resources to deliver high-quality customer-focused solutions. The ability to build relationships, work across functional lines, possess superior interpersonal and communications skills, and influence without authority are key capabilities for a leader in this role.
Competencies, Skills, and Attributes
Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.
Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.
EOE of Minorities/Females/Vets/Disability
Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.